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Rarity and Desirability

August 26, 2009

 

pic by capture queen

pic by capture queen

 

 

Here’s an article that gave me pause this weekend…

if you make handmade goods, you’re not selling dog food, and “ease” is not necessarily going to be the right marketing plan in every case. …I think there’s a big lesson to be learned here about finding your audience, rarity, and the dramatic effect that being denied can have on a person.   dudecraft

Read the whole lot here

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